Managed
Go-to-market
GTM
As your product moves from introduction into the growth stage, the success of your distribution and sales will rely heavily on your go-to-market strategy. Vessel has specialized partners and teams with extensive backgrounds in sales and marketing strategies. We work with you to determine the best approach to bring your product to market by conducting market and customer research and analyzing your sales and marketing engagement across platforms for brand alignment.
Market & Customer Research
Target Market Research
Lead & Customer Interviews
Lead & Customer Sentiment
Competitive Research
Marketing Recommendations
Sales Recommendations
Marketing
Branding, Design & Packaging
Website Development & Optimization
SEO/SEM/Paid
Customer Engagement & Automation
Collateral & Communications
Sales
CRM Pipeline Setup & Best Practices
Reference & Referral Development
Targeting & Lead Development
Sales Outreach
Relationship Management
Sales Channels, Reps & Partners
Distribution Development
We conduct research and interviews with your customers, potential customers, distributors and decision makers within your industry to understand their preferences, thoughts, feelings, and behaviors. By gaining a deeper understanding of target opportunities and your customers’ decision-making process, we help you make more intelligent business decisions.
Brand Strategy
Brand Valuation
Current & Prospective Client Interviews
Sentiment Studies
Marketing Consulting
Campaign Effectiveness
Brand Awareness
Competitive Analysis
Consumer Insights
Focus Groups
Persona Studies
Customer Service Strategy
With our proven and scientific approach, Vessel uses data-driven decision making to craft marketing strategies to help your business grow and build lasting and aligned relationships between your brand and customer. We offer creative brand strategy and packaging, website optimization/SEO, and analysis of organic and paid traffic.
Custom Website Design & Optimization
E-commerce Design & Management
SEO & SEM
Conversion Analysis & Optimization
Website Hosting
New Product Development
Product Branding and Packaging
PPC
Digital Display Marketing
Retargeting Advertising
Backlink Building
Google Analytics Management
Google My Business
Conversion Rate Optimization
Email Marketing
Content
Social Media Strategy & Management
Press Release Production & Distribution
Curation of Influencer Marketing
Ratings & Review Optimization/Reputation Management
Vessel provides resources to businesses who understand the importance of marketing but aren’t in a position to assemble an in-house team. Vessel helps take your business to the next level by optimizing your CRM and sales pipeline, and offering account and reputation management.
Pre-Sales Positioning
Customer Targeting
Value Proposition Crafting
CRM Setup, Integration & Organization
Pipeline Strategy & Forecasting
Sales Scripting
Sales Performance Measurement & Optimization
Account Management
Lead/Demand Generation
Lead Nurturing
Market Strategy
Channel Development
Dashboard Analytics