Vessel's Positioning service is engineered with an MEP center's goals in mind: Deeper understanding of client needs, increased awareness about its offerings, meaningful client engagement, and thriving long lasting relationships with manufacturers. We begin by collecting data via our in-depth, proven interview process and persona databases. Then we strengthen this data with an MEP's unique input and collaboration to provide recommendations for success based on client feedback. This qualitative and quantitative approach to client research equips an MEP with enhanced information to help you act on existing strategies and those of your partners.
“The New Product Development Lab at TechHelp hired Vessel to do a positioning study to better understand our customer base".
Grey Beaudry - Director of the New Product Development Lab