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Challenge Coin...Accepted

The history and meaning of the challenge coin runs deep for many that carry them. With my military background, there is rarely a day I'm not packing my coin ready to draw.

The SMHeuristics team has been so excited to plan, design and launch a Challenge Coin gift to the Idaho Manufacturing community. The coin had its debut at our Start-ups & Suds event at Barbarian Brewing this week.

Challenge Coins are typically a representation of one's company or industry and a symbol of pride. It’s a powerful way to gift your customers, to challenge your competitor’s design or to recognize your internal team.

We hear the idea of the Challenge Coin is already spreading in the Idaho Manufacturing space and many are producing their own, if they haven't already. Here is a nice article from the New York times presenting a history and rules for the Challenge Coin:

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