Vessel Welcomes Anthony Shallat as Strategic Advisor to Guide AI Innovation and SaaS Growth Strategy

Boise, Idaho – Vessel is proud to announce that Anthony Shallat has joined as a Strategic Advisor. In this role, Anthony will provide guidance on AI-driven innovation and strategic counsel to Vessel's data, legal and go-to-market functions.

Anthony previously served as Head of Legal at Branch Metrics, a unicorn AdTech startup based in Silicon Valley. At Branch, he played a critical role in helping the company evolve from high-growth scaling towards operational profitability. His leadership spanned AI policy development, SaaS deal structuring, and cross-functional alignment between product, legal and go-to-market teams. Notably, Anthony led the legal department through a pivotal period of organizational transformation and product innovation, supporting both global expansion and risk-managed operational efficiency.

Before his time at Branch, Anthony was a Partner at the Boise-based firm Fisher Hudson Shallat, and now holds the title of Partner Emeritus at the firm’s successor, Fisher Hudson Brown and Horton. In his private practice, he advised startups, SaaS platforms, and franchise systems on technology transactions, legal infrastructure, and commercialization strategies, helping early-stage companies build scalable foundations for growth.

An Idaho native, Anthony holds a J.D., from the University of Idaho, and currently collaborates with global AI leaders as part of UC Berkeley's inaugural Artificial Intelligence Masters of Law cohort.

“Anthony brings a rare blend of startup agility and enterprise legal strategy,” said Derik Ellis, CEO of Vessel. “His experience leading legal and operational functions at a Silicon Valley unicorn and his insight into AI and SaaS innovation will be invaluable as Vessel continues to grow and evolve.” - Derik Ellis, CEO