#marketingtips

SMHeuristics

How to Turn a Visitor into a Customer

How to convert a visitor into a customer Introduction Converting a visitor into a customer is the height of success in any tech marketing...

SMHeuristics

How To Create a Blog and Social Media

Introduction Blogs are small items of information presented in a scrolling sheet that fits on one screen. The difference between a blog...

SMHeuristics

How to Create a Successful Logo and Brand

What is a Logo? A logo is your graphic identity online as well as in the real world. Well before the internet, and well before marketing,...

SMHeuristics

How To Create Content for a Website

Introduction Web sites are the first line of presence for a modern company. Just as with body language, when a person looks at you and...

SMHeuristics

What is Inbound Marketing?

How Inbound Marketing Can Help Your Company: What is Inbound Marketing? There are four phases to inbound marketing. They are: Attract You...

SMHeuristics

What is Marketing Automation?

Introduction Marketing automation is a form of technology that has one goal in mind; to automate the marketing process and make it easier...

Cole

Why SCM + GTM

We are taking the nearly unprecedented step of bringing supply chain management (SCM) and go-to-market (GTM) strategies together under...

Cole

Go-to-Market Strategy vs Marketing Strategy: The Difference in Successful Product Commercialization

Most business owners have heard that 90% of startups fail within 3 years. The failure of startups is due to a wide variety of reasons....