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![Why SCM + GTM](https://static.wixstatic.com/media/3bf86e_cbe737ffbced4404925aafc33b72109f~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/3bf86e_cbe737ffbced4404925aafc33b72109f~mv2.webp)
Cole
Jun 29, 20212 min read
Why SCM + GTM
We are taking the nearly unprecedented step of bringing supply chain management (SCM) and go-to-market (GTM) strategies together under...
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![Go-to-Market Strategy vs Marketing Strategy: The Difference in Successful Product Commercialization](https://static.wixstatic.com/media/3bf86e_53be99e257814b12a4ff7ba01a8aec28~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/3bf86e_53be99e257814b12a4ff7ba01a8aec28~mv2.webp)
Cole
Jun 29, 20213 min read
Go-to-Market Strategy vs Marketing Strategy: The Difference in Successful Product Commercialization
Most business owners have heard that 90% of startups fail within 3 years. The failure of startups is due to a wide variety of reasons....
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![The inverted funnel](https://static.wixstatic.com/media/ca7004_89847199dd6e4cab8e709783e29b79d9~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/ca7004_89847199dd6e4cab8e709783e29b79d9~mv2.webp)
Cole
Jun 28, 20214 min read
The inverted funnel
Inverted funnel: In growing product manufacturing companies, SCM + GTM = how your resources, teams, and products align around your...
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