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What a year we’ve had here at Vessel! Here’s a look back at our highlights from 2021 — partnerships, a rebrand, and community donations — as well as what we can expect in 2022 (and beyond). SMHeuristics and SMH-Health Merge to Form Vessel After completing a full rebrand this spring, our company’s transition has been incredibly well-received. (Earlier this year, Boise-based sales and marketing agency SMHeuristics merged with supply chain and logistics management business SMH H

How to convert a visitor into a customer Introduction Converting a visitor into a customer is the height of success in any tech marketing or smarketing campaign. Sometimes you might think that products sold online are easier to sell than services sold online. However, that is not so true. The end game is defined by the product, the marketing pitch, and the competition. A good marketing pitch will sell an online service as fast as a good e-shop will sell a discounted product.

Introduction Blogs are small items of information presented in a scrolling sheet that fits on one screen. The difference between a blog and an article is the format in which it is presented. Articles are part of a website or news service; blogs are a form of a website. Articles are more informative and formal in tone, while blogs can be a bit more casual and can have more personality behind it. When sharing any article or blog post with someone who might be a paying customer,

What is a Logo? A logo is your graphic identity online as well as in the real world. Well before the internet, and well before marketing,...

Introduction Web sites are the first line of presence for a modern company. Just as with body language, when a person looks at you and...