How to Turn a Visitor into a Customer
How to convert a visitor into a customer Introduction Converting a visitor into a customer is the height of success in any tech marketing...
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SMHeuristics
- 4 min
How To Create a Blog and Social Media
Introduction Blogs are small items of information presented in a scrolling sheet that fits on one screen. The difference between a blog...
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SMHeuristics
- 5 min
How to Create a Successful Logo and Brand
What is a Logo? A logo is your graphic identity online as well as in the real world. Well before the internet, and well before marketing,...
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SMHeuristics
- 6 min
How To Create Content for a Website
Introduction Web sites are the first line of presence for a modern company. Just as with body language, when a person looks at you and...
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SMHeuristics
- 4 min
What is Inbound Marketing?
How Inbound Marketing Can Help Your Company: What is Inbound Marketing? There are four phases to inbound marketing. They are: Attract You...
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SMHeuristics
- 4 min
What is Marketing Automation?
Introduction Marketing automation is a form of technology that has one goal in mind; to automate the marketing process and make it easier...
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SMHeuristics
- 2 min
Developing Personas to Maximize Revenue: A SWIMA Event Recap
Have you ever wondered what your customers are thinking? At SMHeuristics, we don’t just wonder. We know. By conducting a persona study...
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SMH-Health
- 2 min
Building Relationships
“You know there’s this old expression: It’s not brain surgery... well, this is brain surgery.” —Don Bush, SMHeuristics Advisor On...
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SMH-Health
- 4 min
Healthcare Manufacturing Partnerships
Have you seen us in the news? You may have spotted SMHeuristics featured in the Idaho Business Review last week for our ongoing business...
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Cole
- 2 min
Why SCM + GTM
We are taking the nearly unprecedented step of bringing supply chain management (SCM) and go-to-market (GTM) strategies together under...
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Cole
- 3 min
Go-to-Market Strategy vs Marketing Strategy: The Difference in Successful Product Commercialization
Most business owners have heard that 90% of startups fail within 3 years. The failure of startups is due to a wide variety of reasons....
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Cole
- 4 min
The inverted funnel
Inverted funnel: In growing product manufacturing companies, SCM + GTM = how your resources, teams, and products align around your...
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SMHeuristics
- 4 min
Researching Product Prototyping Companies — And Finding the Right Fit
For many organizations, the decision to research product prototyping companies can feel like a leap forward in the production process....
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