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How to Turn a Visitor into a Customer
How to convert a visitor into a customer Introduction Converting a visitor into a customer is the height of success in any tech marketing...
Jul 7, 2021


How To Create a Blog and Social Media
Introduction Blogs are small items of information presented in a scrolling sheet that fits on one screen. The difference between a blog...
Jul 7, 2021


How to Create a Successful Logo and Brand
What is a Logo? A logo is your graphic identity online as well as in the real world. Well before the internet, and well before marketing,...
Jul 7, 2021


How To Create Content for a Website
Introduction Web sites are the first line of presence for a modern company. Just as with body language, when a person looks at you and...
Jul 7, 2021


What is Inbound Marketing?
How Inbound Marketing Can Help Your Company: What is Inbound Marketing? There are four phases to inbound marketing. They are: Attract You...
Jul 7, 2021


What is Marketing Automation?
Introduction Marketing automation is a form of technology that has one goal in mind; to automate the marketing process and make it easier...
Jul 7, 2021


Developing Personas to Maximize Revenue: A SWIMA Event Recap
Have you ever wondered what your customers are thinking? At SMHeuristics, we don’t just wonder. We know. By conducting a persona study...
Jul 7, 2021


Building Relationships
“You know there’s this old expression: It’s not brain surgery... well, this is brain surgery.” —Don Bush, SMHeuristics Advisor On...
Jul 7, 2021


Healthcare Manufacturing Partnerships
Have you seen us in the news? You may have spotted SMHeuristics featured in the Idaho Business Review last week for our ongoing business...
Jul 7, 2021


Why SCM + GTM
We are taking the nearly unprecedented step of bringing supply chain management (SCM) and go-to-market (GTM) strategies together under...
Jun 29, 2021


Go-to-Market Strategy vs Marketing Strategy: The Difference in Successful Product Commercialization
Most business owners have heard that 90% of startups fail within 3 years. The failure of startups is due to a wide variety of reasons....
Jun 29, 2021


The inverted funnel
Inverted funnel: In growing product manufacturing companies, SCM + GTM = how your resources, teams, and products align around your...
Jun 28, 2021


Researching Product Prototyping Companies — And Finding the Right Fit
For many organizations, the decision to research product prototyping companies can feel like a leap forward in the production process....
Mar 4, 2020
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