How to convert a visitor into a customer Introduction Converting a visitor into a customer is the height of success in any tech marketing or smarketing campaign. Sometimes you might think that products sold online are easier to sell than services sold online. However, that is not so true. The end game is defined by the product, the marketing pitch, and the competition. A good marketing pitch will sell an online service as fast as a good e-shop will sell a discounted product.

Introduction Blogs are small items of information presented in a scrolling sheet that fits on one screen. The difference between a blog and an article is the format in which it is presented. Articles are part of a website or news service; blogs are a form of a website. Articles are more informative and formal in tone, while blogs can be a bit more casual and can have more personality behind it. When sharing any article or blog post with someone who might be a paying customer,

What is a Logo? A logo is your graphic identity online as well as in the real world. Well before the internet, and well before marketing,...

Introduction Web sites are the first line of presence for a modern company. Just as with body language, when a person looks at you and...

How Inbound Marketing Can Help Your Company: What is Inbound Marketing? There are four phases to inbound marketing. They are: Attract You...

Introduction Marketing automation is a form of technology that has one goal in mind; to automate the marketing process and make it easier...

Did you have an opportunity to give back this holiday season? Maybe you made a donation to a local nonprofit, sponsored a family for...

Relationships are important to us here at SMHeuristics. That’s why, as we became better acquainted with two of our clients, SGW...

“You know there’s this old expression: It’s not brain surgery... well, this is brain surgery.” —Don Bush, SMHeuristics Advisor On...

Product Design Services: How Outsourcing Can Reduce Your Cost Many companies tend to think that the most lean way of operating is to...

It’s no secret that it’s difficult — if not impossible — to make money on an idea if it doesn’t exist as a tangible product. However, the...

We are taking the nearly unprecedented step of bringing supply chain management (SCM) and go-to-market (GTM) strategies together under...

Most business owners have heard that 90% of startups fail within 3 years. The failure of startups is due to a wide variety of reasons....

Inverted funnel: In growing product manufacturing companies, SCM + GTM = how your resources, teams, and products align around your...

For many organizations, the decision to research product prototyping companies can feel like a leap forward in the production process....