top of page

Our 2021: Charitable Donations, Community Partnerships, and a Successful Rebrand

What a year we’ve had here at Vessel! Here’s a look back at our highlights from 2021 — partnerships, a rebrand, and community donations — as well as what we can expect in 2022 (and beyond).

SMHeuristics and SMH-Health Merge to Form Vessel

After completing a full rebrand this spring, our company’s transition has been incredibly well-received. (Earlier this year, Boise-based sales and marketing agency SMHeuristics merged with supply chain and logistics management business SMH Health to form Vessel.)

Feedback from our clients and partners has been positive — and we’re feeling empowered by a clear vision, a business model that is easy to understand, and service offerings that are well-matched with our customers’ needs. Additionally, several of our advisors have provided us and our clients with invaluable expertise — all at a critical time, as Idaho businesses have had another challenging year.

In this time, we’ve worked with hospitals, universities, and many Idaho manufacturers. Some of our partners were unable to get what they needed through their distribution channels due to supply chain issues but we were able to bridge those gaps.

Vessel Delivers Medical Supplies to Local Healthcare and Educational Organizations

Thanks to a few of our partnerships, we were able to make several donations (valued at over $290,000) to healthcare and educational organizations throughout the Treasure Valley.

Donation recipients included Primary Health Medical Group, Delta Dental of Idaho, the Boise School District, Saltzer Health, Hands of Hope, Ronald McDonald House Charities of Idaho, Idaho Veterans Research and Education Foundation, Terry Reilly Health Services, Idaho Sports Medicine Institute, and the Boise Rescue Mission. The largest donations included those made to Primary Health, Terry Reilly Health Services, Hands of Hope, and the Boise School District.

This summer, the Vessel team hand-delivered 542 boxes of much-needed medical equipment to 21 Primary Health Medical Group locations in the Treasure Valley — a donation that included 108,400 isolation gowns.

“We were running desperately low on gowns when Vessel came through for us,” says Primary Health Medical Group President Tracy Morris. “They provided the ideal gowns for one-time use, so our staff can be protected while continuing to offer the COVID testing and evaluation services our patients need. The cost of these gowns has increased by about 5x since before COVID, so this donation also saved us a significant amount of money!”

Additionally, as the Boise School District — with its 23,000+ students in 50 schools — prepared to reopen in August, the Vessel team donated and hand-delivered a cargo truck full of 7,200 packs of sanitary wipes to the district.

“We truly appreciate the generous donation of disinfecting wipes from Vessel,” says Coby Dennis, Boise School District Superintendent. “The only way we’re going to be able to ensure our students can continue to attend school five days a week is to aggressively adhere to all of our COVID mitigation strategies, including keeping surfaces sanitized.”

You can read more about these donations in the news — thank you to Idaho Press and KTVB for the coverage!

Channel Partners Bring Valuable Resources to Idaho Businesses

We continue to work with organizations across the state to address manufacturers’ unique needs. And thanks to our growing network of channel partners, we will also continue to point Idaho businesses toward many helpful resources. Below are the channel partners we’ve featured this year:

In 2021, we featured TechHelp, Idaho Commerce, Idaho Manufacturing Alliance, Strategic Tax Solutions, the Idaho Technology Council, Verde Fulfillment, Expeditors,, Sage Growth Capital, Trailhead, EOS, SGW Designworks, the New Product Development Lab at BSU, Columbia Bank, Slant 3D, and Just Kitting Services.

What We Expect in 2022 and Beyond

Along with just about every Idaho business, we’ve learned a lot over the past year.

The way people consume products has changed, and former models depicting predictable consumer behaviors are now outdated. The supply chain has also been deeply impacted, and we believe related challenges are here to stay — likely for several years (at least). It’s getting harder to produce, find materials for, and move products. For many businesses, this new reality can be frightening. But we believe there is good news.

Businesses don’t have to be afraid of the unknown. Rather than this being a time of fear, this is a time for innovation. It’s the right time to be proactive, come together as a community, and move forward. On a larger scale, it’s also a time to grow manufacturing in the U.S. (and in Idaho). And with the right tools and knowledge, you can be taking action — rethinking how you do business and rebuilding.

So, to help our community of Idaho businesses to navigate supply chain challenges that present obstacles to their growth, we’ve partnered with leaders throughout Idaho to produce a series of videos that features their unique insights. In 2022, we will be sharing these videos and other success stories on our website, social media, and with our email list. Stay tuned!

We look forward to connecting with you in the new year and thank you for your support.


If your organization has traction but is experiencing supply-chain-related issues, please reach out. We can help you navigate these uncharted waters.

64 views0 comments


bottom of page